In the first module we will introduce the three essential ingredients of effective speaking and presenting, then we will focus on how to speak with Confidence.
In week two we start to develop your signature keynote presentation based on your Unique Story.
In the third module we focus on bringing the emotional dimension to your talk.
This will enable you to quickly build rapport with your audience and how you can influence them to take action or sell from the stage.
The third module includes sessions which will show you how to:
Use personal stories to illustrate and entertain
Use humour - and when not to!
Deliver a persuasive call to action and sell from the stage
Keynote Coaching #1 - Week 4
Four weeks in, you bring together all the practical exercises and learning from the previous weeks and present your first 30 minute keynote presentation - and receive detailed personal coaching feedback from the course leader
Selling your Speaking - Week 5
In Week 5 the Marketing For Speakers course will show you how to identify your target audience and market your motivational speaking business:
How to set up a speaking business
Essentials of Marketing
How to find an audience
How to Network with Confidence
Tools and Technology to power your business
Keynote Coaching #2 - Week 6
In week six you will present your keynote a second time having adjusted it based on the first round of coaching feedback. Again you will receive detailed, personal coaching feedback from the course leader.
Tools & Technology - Week 7
In week seven you will set up the 'back office' of your speaker business. This will include: how to sell tickets to events, CRM systems and presentation tools, website and Google and Facebook Ads. I will share with you all the systems I use to run my profitable speaking and training business - and teach you how to use them!
Entrepreneurial Mindset - Week 8
In the finale week you will deliver your final keynote presentation and learn how successful entrepreneurs think. This will ensure you have the emotional resilience and the key attitudes of success as you launch your speaking business.